In December 2007, People for the Ethical Treatment of Animals (PETA) used a nude photo of Mendes for their anti-fur campaign alongside the tagline "Fur? I'd rather go naked." Mendes is also a spokesmodel for the 2008 Calendar of Campari, inspired in fairy tales, by photographer Marino Parisotto.
Mendes was voted as No. 4 in the 2008 edition, and No. 1 in the 2009 edition, of AskMen.com's Top 99 Most Desirable Women.
Mendes was announced as the international face of Australia's 30 Days of Fashion & Beauty event in July 2008. She made guest appearances in that country at the month-long festival in September.
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On September 4, 2008, Mendes announced she was launching a line of bed linens available in Macy's stores. In October, she toured various stores in Europe including Harrods to promote Calvin Klein's Seductive Comfort line of lingerie.
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Mendes appeared in the music video "The End Has No End" by the Strokes.
In August 2010, Mendes appeared in a Funny or Die video spoof, selling her "S.EX. tape". She also sang for the Funny or Die music video "Pimps Don't Cry," a song featured in The Other Guys, released on August 6, 2010.
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